Wednesday, 1 June 2011

Say more than 'wish you were here'.

Postcards are a proven direct marketing tool. Follow these tips and join the thousands of different businesses who use postcards to great success...

 • DON'T GET STUFFED •
 Don't waste time, folding, stuffing and licking envelopes. Postcard + address label + stamp = easy!

 • WORK YOUR MAILING LIST •
  Whether mailing existing customers or new prospects, the quality of your list will determine the success.

• MAKE YOURSELF IRRESISTIBLE •
 Why are you contacting them? Think of a powerful, limited-time offer and make it hard for them to refuse.

 • SAY IT IN 5 SECONDS •
 Keep it brief. Write a clear, punchy headline which tells your message without confusing (we can help).

 • CREATE INSTANT IMPACT •
 Use a strong image or headline and our high-impact, high-gloss lamination will add emphasis.

 • SAY NO TO UNREAD MAIL •
 Even people screening their mail over a recycling bin can't choose to ignore the message on your postcard.

 • TURN READERS INTO BUYERS •
 Give them a call to action. What do you want them to do next. Phone? Email? Visit? Tell them!

 • SAVE 50% THROUGHOUT JUNE •
 Order Postcards during June and get them half price. Don't miss the boat – order online today!

Friday, 1 April 2011

Have you unlocked the secret power of folders?

Switched-on businesses are using folders to increase their odds of making the sale.
The old adage of "you've got to look successful to be successful" means that folders should be in the marketing 'wardrobe' of every business.

In good times, sending big weighty brochures to every prospect or enquiry made sense. Now, in the current economic climate, firms are having to be more agile, more responsive and more dynamic to thrive.

Modular
The smart business is using folders as a stylish 'carrier' – a meaty, brand ambassador that introduces their documents with dignity and gravitas.

Inside they tailor their message with individual loose inserts, sending specific and targeted material... without information overload.

Cost Effective Updates
Putting together a catalogue or price list can be a daunting task – particularly with inflation fears, uncertainty of global energy prices and their impact on costs. It makes financial sense to separate products and services into smaller chunks and print them as modular inserts. That way if prices need changing, updating a single leaflet costs significantly less than reprinting a whole brochure.

Adapt and Grow
Using folders with inserts allows growing businesses to launch new products and services quickly. Bringing a new product to market could be as simple as printing a new insert and putting it in the folder pack. Likewise, discontinued products can be 'retired' by removing the insert from the pack.

Explore and Save
April is an ideal time to try folders and inserts with your business. You'll save at least 50%, maybe much more, during the month with printing.com's special offers. Contact your local store today and start thinking about what you'll put on your inserts.

Tuesday, 1 March 2011

Experiment for just £99


Our customers tell us they're still finding life tough. They're having to get out their comfort zone and try new things to bring in business. So we got thinking. How could we help them experiment with new ideas? Well, in March, we've put together a load of £99 discount dealsperfect for playing with new ideas.

For less than a hundred quid, bring that new idea to life. How many orders or bookings would you need, to recover that marketing investment? We're guessing not that many. If you know you should be doing 'something'... but are scratching your head with the 'what'... come see us – we're quite good at the ideas thing. We'd love to help you set up a new promotion, customer loyalty scheme or refer-a-friend programme.

Tuesday, 1 February 2011

Save 50% when you Pick & Mix...

There's never been a better time to stock up on your stationery and save money.

During February, just order Letterheads, Compliment Slips and 2 sets of double-sided Business Cards and you'll get the whole lot for Half Price.

You choose the papers you want, the quantities you need with the card styles that take your fancy. All in glorious full colour with two bonus offers to boot. Follow these easy steps to saving a bundle.



Order online or contact your local store.

PS. February is a short month so you've even less time to grab these amazing offers - order today. We've extended our Shameless Plug competition - there's still time to win £1,000 worth of printing.

Thursday, 20 January 2011

How shameless could you be?


If you like what we do for you… or love how much you save, you’re half way there. All we ask is that you share your love with others. Give us a shameless plug or two. Update your status on Facebook, tweet about us on Twitter, upload a video to YouTube or post some nice stuff on forums. Is there a little exhibitionist inside you? Hold up an “I printing.com” banner in a public place and get photographed (we’ll post some ideas to get you started). The more shameless you are, the better your chances of winning.


To enter, simply email the evidence of your shameless plug (a photo, a screen grab, a link to your video) to shameless@printing.com.


Here’s what you can win!

The 5 most voted for plugs will win £1,000 (€1,200) worth of printing.

The next 5 most voted for plugs will win £250 (€300) worth of printing.

There will be 40 novelty prizes up for grabs that will make you the envy of all your friends

Are you in? How shameless could you be?

Monday, 13 December 2010

Beat the VAT Increase - January Sale Starts Today!

Blimey, if we weren't already feeling warm inside from all the Christmas markets and sherry, we're starting our whopping half price January Sale early.


Beat the VAT hike in January and order today. Just pay in full by 23rd December and you'll qualify for the current VAT rate. In your face, tax man. As well as half price savings on Flyers, Leaflets, Brochures, Booklets, Folders, Stickers and Scratch Cards, save an extra £50 when you buy any Letterheads and Compliment Slips together.


It's back! Enter our Shameless Plug competition and you could win £1,000 worth of printing, plus loads of other great prizes. To get involved check out www.printing.com/shameless

Wednesday, 1 December 2010

Holidays are coming, holidays are coming...

And don't forget the VAT rate is changing in January. Some of our customers are giving out leaflets to encourage people to buy 'big ticket' items now, before the rate changes. Some are using leaflets to say "we've held our prices". And others are printing new price lists to reflect the increase.


If you're planning to do any of this, now's a great time. Get 5,000 of our most popular Premium Gloss Leaflets for £99, with full colour printing on both sides during December. They're super glossy and feel amazing.


Running late with your Christmas cards? Panic not. We've pressed the turbo button and now you can you can get Premium Silk Christmas Cards twice as fast with a free upgrade to Xpress service for the same price, saving at least £199!