Research by the University of Salford has revealed the traditional printed Christmas Card still has a big place in today’s electronic world. A printed Christmas Card represents far more than just a greeting – it shows commitment, that you’ve taken the trouble to think about others and it serves as an important reminder to the recipient that others care about them.
Were you emailed a Christmas “e-card” last year? According to the survey, 68% of people said they’d rather not receive an electronic e-card. If it’s the ‘thought that counts’, then an e-card is seen as lacking in commitment and of considerably less value than a printed card. Is that the impression you want to give your customers?
It’s important to reach out at this time of year and show your customers you value them. Send a Voucher Christmas Card and spread your love (and cash) a lot further with both a greeting and a gift in one. Each card has a tear-off panel – pop on a special offer or discount and give them a treat which brings them back in the new year. Best yet, Voucher Christmas Cards are half price in November at printing.com.
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