According to a Royal Mail survey almost two thirds of people who received Christmas Cards were prompted to make a purchase the following year and over three quarters of them spent up to £100.
How much is your customer’s loyalty worth?
More than the cost of a card, envelope and postage stamp? We all know looking after customers is more important than ever. Giving cards and gifts during the festive season is a great way to show appreciation to the very people your business relies on for revenue and is a powerful way to build strong and long lasting client relationships. Research shows that consumers respond well to this personal touch. Loyalty will ultimately give you the kind of customers that you need – the kind that believe in your product and will tell others about it.
If you’ve been tempted to send an e-card, think again. Two thirds of people said they’d rather not receive an electronically emailed “e-card” compared to a traditional printed one. In a survey conducted by the University of Salford, 71% said e-cards were impersonal.
printing.com can design Christmas cards as individual as you. Choose from our biggest ever range of exclusive Christmas card designs or use your own illustrations or photos. Printed in full colour and fully personalised with your logo on the front, inside or anywhere you like.
What about when the cards come down?
Nobody expects your customers to hang onto their Christmas cards into the New Year so give them something they will keep. We’ve got loads of great ideas to reward your customers. It needn’t be expensive – our gifts start at less than 1p each.
Remember, the earlier you send out your cards and gifts, the longer you’ll be in your customer’s thoughts. Call your local store on 0800 19 555 90 or pop into the store to discuss your Christmas promotion today.
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